Funny thing is....the beauty industry didn't need to rework her into an unacheiveable image. She was gorgeous before they ever turned their computer mouses loose to "touch up" her photos.
Dove realized this, not nessecarily about Ms. Banks but about all models, all women, and the images mass media was selling a whole generation of growing girls. The company made a bold move to do something about it, to expose the secrets of their own industry, and hopefully reverse some of the damage to the self-esteem of millions of young women.
On their website, http://www.campaignforrealbeauty.co.nz/site/default.asp, Dove provides resources for getting involved, mentoring girls and promoting positive body image, and a forum where you can express your views.
This is a quote from Leanne Landolfi, Brand Manager, Dove Australia. Hopefully, more beauty companies will follow suit and begin to sell a real and realisitic idea of beauty.
"Being a global beauty brand, we strongly believe that it is our responsibility to make women feel more beautiful every day. As girls care about the way they look from such an early age, we believe that it is extremely important to encourage younger girls to build a healthy body image and to have a balanced view on what real beauty is."
She continued, "This is a long-term commitment from Dove. We will be setting new goals for the Fund each year, reviewing past activities and assessing their effectiveness in building the body image self-esteem of young people. The Fund has already made a big impact in other countries, and we are tremendously excited about the potential for it to become a positive influence."
When it was finished she said, "Yeah, I know that and I like the way I look."
"Well, alrighty then." I beamed with pride.